Insights
Practical, plain-language guides on software, AI and growth marketing, written by our team.
Email Marketing
SPF, DKIM and DMARC: how to keep your business emails out of spam
Three DNS records decide whether Gmail, Yahoo and Outlook trust your emails. Here is what each one does, in plain language.
26 October 2026 · 2 min read
Education
What to look for in school management software
Fees, results and records: a practical checklist for school owners comparing management systems.
26 October 2026 · 1 min read
Affiliate Marketing
Affiliate marketing done right: trust, disclosure and lasting results
Affiliate marketing works best when audiences trust the recommendation. These are the principles behind programmes that last.
26 October 2026 · 1 min read
Get new articles by email
One email a month with our latest guides. Unsubscribe any time.